5 elementos essenciais para RTB (Real-Time Bidding)
5 elementos essenciais para RTB (Real-Time Bidding)
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RTB advertising is an ad buying method where parties buy and sell ad impressions in real time via automated auctions that occur while a page or mobile app is loading.
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Before the bidding begins, advertisers set targeting parameters, such as maximum bid price and target audience. These parameters are essential for determining which impressions the DSP will bid on.
When taking a closer look at digital advertising features, the CTV environment emerges as a lucrative channel that works on RTB principle.
User Visits a Sitio: When a user visits the publisher’s site, the SSP generates a bid request that includes information about the ad space and anonymized data about the user, such as location, device type, and browsing history.
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Por fim, lembre-se: este sucesso na publicidade digital vem utilizando a capacidade por medir e otimizar. Monitorar métricas permite identificar este qual realmente resulta, ajustando suas estraté especialmentegias para maximizar a visibilidade e atratividade da tua marca.
Unlike real-time bidding, which involves selling ad impressions through a single auction, header bidding opens the floor to multiple demand sources at once, potentially increasing revenue for publishers by creating more competition for their ad inventory.
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This RTB process ensures that ad inventory is sold at the best possible price fairly and transparently, benefiting both publishers and advertisers by efficiently matching supply with demand.